Marketing is like sex. Everyone thinks they’re good at it.

– Steve Tobak

We are in a golden age of solopreneurs: independent, innovative experts who are turning the traditional working model on its head. No longer content with working under layers of organizational management, workers around the globe are increasingly making the decision to take full control of their careers. To carve their own niche and capitalize on their skills. To join the solo revolution.

And you are one of them. A revolutionary!

Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.

It is an incredibly liberating age. But it’s also one that some entrepreneurs and businesses find overwhelming.

We’re Living in a Digital-First World

In his book Ctrl Alt Delete, Mitch Joel discusses the term “digital first”. He reveals the five key movements that organizations must embrace to future-proof themselves – or go out of business. One of these shifts is the fact that now, the first place your brand and business are validated is online. Essentially, the internet and social media have the power to make or break your chances of success.

Serial entrepreneur Gary Vaynerchuk is a great example of how to cultivate a successful business by leveraging digital media. Born in the Soviet Union in 1975, Vaynerchuk immigrated to the United States in 1978. From humble beginnings, his father went on to own a liquor store in New Jersey. In the early days of the digital-first world, Vaynerchuk could see the burning potential of his father’s business. After graduating from college, Vaynerchuk transformed the liquor shop into a retail wine store, which he named the Wine Library. In 2006, he started a daily video blog, Wine Library TV. This hugely popular webcast turned him into an internet celebrity. It attracted 90,000 viewers a day and led to a flurry of TV and speaking engagements. In just six years, Vaynerchuk grew the family business from $1 million a year to a whopping $50 million a year.

Not too bad for a small family business, right?

So, as you can see, traditional marketing has been blown out of the water. We’re no longer restricted to cold calling and setting up meeting after meeting to generate leads and sales. Digital marketing has opened an array of cost-effective avenues for self-promotion and lead generation. Sales are now about leveraging your social networks, engaging with people online and educating.

This is, essentially, the social sales model: (see link below)

Today, the businesses and entrepreneurs that make the most impact on their audiences are role models. They’re trusted advisers who create tribes – powerful online communities that help their brands grow. They educate and provide solutions. They’ve jumped on board the social sales train and embrace the connection economy whole-heartedly. Because if you don’t, you get left behind.

But we can’t rest on our laurels. We must build on this massive sales reform and look to the future. We must become industry ambassadors. We must become thought leaders who engage meaningfully with our followers, share generously of our expertise and regard our audiences not just as leads or dollar signs, but as lifetime partnerships.

Why Stand Out from the Crowd

Solopreneurs are the way of the future. They account for 61% of Australian businesses[1]. And with the advent of freelance sites such as Upwork, 99designs, Freelancer and Airtasker, an increasing number of Australians are freelancing. According to freelance marketplace Elance-oDesk, 30% of the Australian workforce – or 3.7 million people – undertake some sort of freelance work[2].

Digital marketing presents an enormous opportunity for solopreneurs. According to Ipsos Open Thinking Exchange, the average person spends two hours a day on the internet. Furthermore, IBM’s Global CEO Study found that CEOs believe social media utilization for customer engagement will increase by 256% over five years. This means social media will become the second-most popular way to engage customers after face-to-face communication.

Social media has created a level playing field. It’s cheap and readily available. You don’t need large amounts of money to build a business. You don’t even need an existing client base – you can start one from scratch online. The internet has given everyone the potential to create a successful solo business.

But there’s a downside to this equal opportunity. Despite the accessibility of social media, one of the biggest challenges entrepreneurs continue to face is finding leads and retaining clients.

The digital marketplace means you’re competing against everyone else with a business like yours. You can’t simply create a LinkedIn or Facebook account and expect clients to come to you. How will they know you’re there? What makes you stand out? When everyone else is pushing their own unique selling point, what will make people choose you?

In a world where customers have immediate access to information on every kind of business around the world, it’s hard to cut through the noise. To gain that competitive edge, you must create a connection.

Being a solopreneur is not enough. You must bond with your audience by offering more than your products and services alone. You need to educate, lead and gain trust. You need to make a real difference to the lives of your clients.

Position, Position, Position

Positioning is fundamental to creating trust and having influence. It’s more than just creating an image. It’s about owning your space in your industry. It’s about flexing your expertise, starting conversations, changing the game, creating engaging content and enlightening others. It’s about being the go-to expert for peers and clients needing guidance.

And it’s what leads to sales.

When you have a rock-solid positioning, your return on investment is second to none. Digital media and technology company Burst Media’s 2014 Influencer Marketing Benchmarks Report found that on average, marketers who implemented an Influencer marketing program in 2014 received $6.85 in earned media value for every $1 of paid media.[3] The primary tools used in Influencer marketing were:

Blog posts
Social syndication and branded content distribution
Influencers and influential content

Blogs. Content. Social media. These are indispensable, cost-effective tools if you want to elevate your positioning from business owner to leading industry expert. And they are what will build your audience’s trust in you.

70% of all change initiatives fail.

That’s a pretty startling statistic. Especially when you consider how important change is. I mean, we all acknowledge this, right? There aren’t many organizations out there saying, “You know what we need to do? We need to maintain the status quo, and we need to do it now!”

Every breakthrough involves change. Every innovation involves change. Every new product, policy, or service that moves you ahead of the competition involves change.

So change is vitally important-and yet 70% of change initiatives fail.

Why is that?

It’s because the people leading change don’t play the long game.

To put it another way, they declare victory too soon. Here’s why.

Change is difficult. There’s no getting around that. Change can be messy and uncertain-especially when you’re right in the middle of it. As Harvard professor and author of The Change Masters Rosabeth Moss Kanter puts it, “Everything can look like a failure in the middle.”

In fact, the middle part of change-the messy, uncertain part-can be so painful that we declare victory the instant we’re through it. It’s as if, as soon as we start to see light at the end of the tunnel, we wipe our brow, give each other a high five, and say, “Whew! That’s done!”

But it’s not done. Yes, you’ve made it through the messy part, but you haven’t anchored the change. It’s not yet a part of the culture. It hasn’t “stuck.”

You played the short game.

The truth is, change is a long game. The average successful corporate change initiative is a seven-year process-of which years three, four, and five are the messy part. But notice that there are still two years of anchoring left before the change sticks, before it becomes part of the culture.

It’s the part after the messy part that determines whether or not your change initiative will last.

So what, as a leader, do you do during this part?

You reinforce the change.

You actively look for any and every positive outcome that is a result of the change, and you become relentless about communicating these outcomes to the team. You have to be the one connecting the dots of success back to the change because, left to their own, your team members will not make the connection.

Only by reinforcing the change can you anchor the change, and only by anchoring the change can you make the change truly stick.

And once you do this, you’ll be in that exclusive club of leaders whose change initiatives succeed.

Interacting with influential people in parties, and collecting their visiting cards is just a touch point. Capitalizing your business on this network is totally a different ball game.

It requires due diligence and dedication over the years to build a relationship for a solid network. Once you have done it becomes a derivative to your success.

Networking should not be a temporary activity, it has to be an ongoing process, even when you are not at your desk. Aspiring business leaders have to learn the strategic networking technique for rapid business growth.

Primary reasons for networking

Why is it desirable to build a network with influential people and business groups of your domain?

· Immediate access to all service providers and vendors

· Quick response rate for contract base hiring

· Full extension to peers help

· Never face an issue of work crisis

· Referrals from the third party

· Updates on the latest trends and technology related to your business.

· Share ideas with similar business groups

Common Business Networking Mistakes

If the success of your business depends on networking then why to leave any corner of networking untouched, no matter how small or big your business is.

Unlike your business location, your network is not limited to the physical address. It has to proliferate in all directions. There are tons of way to build the network that is often overlooked.

· Not connecting with other communities

When it comes to pairing with individuals, usually you choose the known path for connection which is social media. It might look promising connecting through it but it limits your network spectrum. You have to explore another dimension for networking as well. Try to connect to lesser known communities like “Quora” or register with a “common platform for service providers”. There are other multiple online platforms where you can confluence with same business groups like Tumblr,, tinder, etc. depending on your domain expertise.

· Not connecting to Niche forum or group

If you really want to build a close relationship with your clients or domain experts, join a Niche “forum”. But joining too many forum sometimes becomes complicated, try to zero in two or three forum of your field. There are big companies that also join this forum to get solutions and you can connect with them instantly.

· Not justifying your acquaintance

Let your client find you with your skills. Networking becomes easy if your clients know your whereabouts. There are very few networking sites that have a portal built especially for employees, where employees can build and upload their portfolio. It helps the employee in two ways, building their own network and establishing themselves as a brand.

· Not Paying heed to referrals

You need to pay attention to referrals coming through the third party or from the vendor’s site. Take immediate follow-up and honor these referrals.

· Not using Reviews/Testimonial for networking

This is the most overlooked attribute by vendors. Many of them believe “Reviews and Comments” are solely made for critics. No, that’s not true. You can convert those critics to your potential client. Ask for “Reviews and Comments” from them, you can even ask for the area of improvement for better service. It will help you to identify your weak zone, and at the same time, you have the opportunity to build a positive image in front of your clients. So, always be ready to listen to your client and make a bond with them through Reviews/Testimonials.

· Not connecting actively with Co-workers

Connecting with co-workers actively helps you to share ideas and gain knowledge. You develop this special”give and take” relation with co-workers over a period of time. Your equation with them will decide how your network will expand.

· Not connecting to diverse population

Usually, it’s a human tendency to connect with like-minded people, which is OK. But if you want to build up a B2B network, then you need to break that cocoon and connect with a diverse population. Diversity gives you the perspective to think out of the box and implement new ideas in your business.

Some Key takeaways for Business Networking

· Make your social networking activity a key part of your daily work.

· Locate and join networking site where other members sell their service or product same as you

· Rather than building numbers focus on people that show interest in your service

· Don’t miss out the client by not joining a common networking platform or joining much later than you should be

· Use software tools or plugins to optimize your networking activity

My passions have always been gardening and painting. The two seem to go together and this was born out when starting a business in landscaping. It was natural to paint a picture of the finished design in my head. This led me to undertake counseling for those who could not imagine what a garden should look like. My long-standing interest in the outdoors held me in good stead as my little fingers were always in dirt from the time I could toddle.

Once advertising started and my first consulting job came to me it led to other things. The lady was so impressed with what she was offered that she paid me $400 to draw a plan of it. This was something right up my ally.

Putting my imagination to work the plan was a great success and before long there were some 2-3 per week along with consulting jobs. The main requiring for doing something like this is confidence. If one shows that they know what they are talking about and can satisfy their client with quality work, then it has to be a success.

Of course my enterprising didn’t stop there. The main point of this article is that people need to step out of their comfort zone and use their hobbies and interests to build a business. They have to start from scratch to do it but if they have enough confidence and knowledge they will success.

Mistakes will happen and that is the learning curve one has to go through. Costs of consulting work doesn’t have to be over the top as there is no outlay to doing it. Start small and build up. For consulting my charge was $75 and that is more than affordable when most landscape designers might charge 10 times that much for the same advice.

Norma Holt has knowledge that enables her to understand many issues. Political, social and behavioral problems are usually on her list for discussion as well as anything to do with the Spirit of the Universe and reincarnation, which she experienced. She is happy to hear from any of her readers.

What exactly is a Greenhouse? It is a name given to a structure with roofs and walls made primarily out of a transparent substance like glass. Within a greenhouse, plants that need regulated climatic conditions are cultivated with an aim of healthier output. These buildings vary in size from smaller sheds, to larger commercialized structures. In this current scenario, greenhouses are part of modern-day farming which is focused towards protected cultivation of plants in an enclosed shelter, without allowing any type of damage to the product as well its nutrients.

People who love home-grown veggies and fruits will definitely prefer a greenhouse. This is due to its ability to provide an effective method to cultivate plants protected from the harsh external environment. Greenhouses are usually equipped with clear or glass-plastic walls that enable them to preserve heat, while also allowing light to enter. The resulting situation brings the ideal factors for cultivating many kinds of plants.

Quite a number of commercial glass greenhouses are categorized under innovative production houses for flowers and vegetables. The active greenhouse market trends are surely leaned towards modern facilities. The inclusion of heating, lighting, screening installations etc., are needed for the automated growth of plants. Moreover, various techniques are implemented for ensuring a significant decrease in production risk before the cultivation of a particular crop.

Smart Greenhouses

To meet the needs of the sector, greenhouses are produced for high dependability and performance. These types of structures offer valuable data regarding a material’s stability, composition, response to wear and tear atmosphere and external factors. Greenhouses thus contain applications for different types of processes like food production and scientific research.

For instance, the smart greenhouse is an innovation in farming and is a climate managing, a self-regulating procedure that is perfect for plant survival. It helps to create a micro-climate environment which is like a new climate in a restricted zone. This zone is created by the use of sensors and various applications. The smart greenhouse contains different components like monitoring system, actuators, and control system. The concept of smart greenhouse aims to ease growth situations for plants and creates an autonomous growing process.

Extended Growing Season

Plants grown in a greenhouse are not subjected to the same degree of temperature differences which is needed for plants cultivated in an outdoor garden. Based on latest trends, greenhouses trap radiation that comes from the sun into its insides and enables the retention of heat within the enclosure. The controlled climate that is achieved in a greenhouse helps farmers to lengthen the growing season of plants which may not survive the colder climate outside of the greenhouse. This allows consumers to buy locally cultivated vegetables, flowers, and fruits which are out of season.

Control over the Produce

People without a garden are bound to buy their food at the groceries or farmers’ market. On the other hand, commercial farms usually use toxic pesticides and chemicals, to enhance the living situations of crops and improve production. When businesses try to prepare a greenhouse industry analysis, the first aspect that they learn are the crucial advantages that are connected with the implementation of greenhouses.

A test conducted by an environmental group revealed several vital facts. It found trace amounts of toxic stuff over the produce even after the harvest. Greenhouses help farmers grow their own food to gain absolute control over their environment. This process produces tasty and fresh food without the risks of toxic chemicals, which can potentially be hazardous.

Food Boost from Plant Isolation

A greenhouse maintains the plants in isolation, preserved safely from the external world comprising pests, rodents, and insects, along with other animals. According to the research gathered by big universities, gardeners must isolate their plants by using a greenhouse which is sealed and caulked. An efficient greenhouse with absolute isolation and tightly sealed, along with expertly managed air flow which offers protection from insects, pests and even from diseases should be preferred by the farmers.

What makes a company great, makes it stand out head and shoulders above the rest; has not only loyal but repeat customers who go back time and time again?

Is it the size of the company – bigger is always better?

Is it the amount of profits they make – well they must be good if they are making all that money – right?

Is it maybe they are the only business which has a particular item – hardly.

Or is their marketing excelling, taking full advantage of ALL media including online, social, TV and broadsheets as well as radio and tabloids.

What is their secret?

The truth is there is no secret, it all boils down to one thing – no matter size, profits, products, services or marketing plan, if you don’t have this one thing you may as well shut up shop and go home – and that one thing is Customer Service.

Don’t get me wrong the other things do help in some small way but Customer Service is King.

It should be natural and not forced. How annoying did “Have a nice day” become? It was novel at first but…

So how do you achieve great Customer Service?

Try following these dos and don’ts as guidelines:-

Do smile when talking – seems strange I know but it works, try it and see the difference.

Do listen and hear what your Customer is saying but don’t sit in silence use audible nods and empathise then repeat to show you have been listening using expressions like “If I have heard you correctly… ,” or “If I may repeat to make sure I have understood you… ” Goes a long way and also informs customer that you have been listening.

Never use the expressions “You need to… ,” or “You have to… ” They neither have to nor need to do anything.

Do ask permission “Is it OK if I take some details?” “May I have your name?” “Can I take a message?” “Are you happy to give me…?”

Don’t swear, be rude or argue back, tempting as it maybe, wait till your are of the call/ customer has gone/can’t see you, if you must vent/rant.

Don’t take it home, and never carry it over to the next customer.

Do treat each customer individually and although you may think that they are Bat Crap Crazy/stupid or what they are contacting you about is trivial, always remember to them it is important.

Don’t take it personally, they are just wanting to rant at somebody and don’t know you, all they want is for someone to take responsibility, not pass them from pillar to post and to listen.

And finally always end on a positive note, even if it’s a simple thanks for your call.

Follow these guidelines and you will notice a difference, not just in your customers but also in your staff who will be happier in their work and less stressed and if they are less stressed then they are willing to go that extra mile.

Shakespeare, in Act 2 of his circa 1603 play Othello, said it best: Reputation, reputation, reputation. It is the original personal brand and one of the defining realities of our lives. For Solopreneur consultants and other self-employed professionals, reputation governs the number and quality of projects made available to us and therefore, reputation impacts our income and the kind of life we’re able to live. It pays, in more ways than one, to cultivate a peerless reputation and guard it vigorously.

In the internet age that is especially so, in both the personal and professional sectors. Mistakes and mischaracterizations made in digital formats are extremely difficult to dodge, ignore, deny, or correct. One’s online reputation is the ultimate flypaper. Take steps to ensure that what sticks to your name is all good.


Along with Facebook, Twitter and YouTube, Instagram and Pinterest are the sites where images of you are most likely to be posted, by yourself and others. When cameras are around, meaning whenever anyone has a cell phone, which is about 24/7, make sure that your behavior represents you and your brand well.

There’s nothing wrong with being photographed in an obviously casual gathering. Just make sure that you (or others) are not in the midst of activities that could be misconstrued and reflect poorly on you sometime in the future. If you regularly appear in photos that you know or suspect will be posted to social media sites, counteract with a photo of your own that shows you at work, paid or volunteer. Balance your accounts, so to speak, and show that there is more to you than non-stop partying.


Create and regularly post original content that makes you look smart, professional and successful. On your LinkedIn account, announce when you will attend a symposium, serve on a panel, teach a course or workshop and definitely broadcast the good news if you’ve recently earned a professional certification or advanced degree.

If you’ve presented a webinar, request the replay and turn it into a podcast for your website and YouTube. If you write a newsletter or blog, link it to your website and LinkedIn. If you’re on Twitter or Instagram, produce streams of high-quality feed and images that convey the competencies and values that you want to be known for.

Twitter, Instagram and Facebook can feature glimpses into your personal life as well and it could all be for the good, as long as you are strategic about what is revealed. Your volunteer work is always a safe bet. Training for a marathon or even a fun and casual volleyball or softball league would be excellent. Your parent’s wedding anniversary party would make another good personal aspect to include in your online narrative. Be aware that narrative is the operative word. Create the story that you want to be told, in a manner that makes you look wonderful.


About every three months, search your name and your company name in engines such as Bing, Google and Yahoo and see what comes up in the first 50 listings. Are you happy with what you see? Try keywords related to your business along with your city and check your professional reach in a more profound way.

If you find that your business has been reviewed in a negative and inaccurate way, contact the reviewing site and request that the offending post be removed. If customers have offered criticism that just may be constructive, address the matter. Apologize and offer your side of the story. Make amends if possible. By doing so, you’ll add to your credibility and customer service reputation.

It’s been reported that 70% of U.S. employment recruiters have rejected potential job candidates when something about them that was considered unsavory appeared on social media. Solopreneurs should assume that prospective clients will do the same. Maintaining and monitoring your online reputation has never been more important.

Back many years ago, I met a fellow franchisor, he’d built a nice company with 250 franchisees which operated Kiosks in shopping malls – you know those carts in malls that sell various wares. What he did was make each Kiosk its own business, at first as “independent contractors” but later as Franchisees due to the Franchise Law rules. Each franchisee had to sign a two-year franchise agreement with non-automatic renewal, where the Franchisor could merely take over the business, location, as he already had the lease-space agreement with the malls, including the corporations that owned many malls around the country.

After two years, he stopped renewing franchise agreements, took control of all those little businesses, and then sold the whole thing and retired a very wealthy man. Unfortunately, many of the independent contractors, turned into Franchisees were forced out after building up their businesses and providing a substantial amount of goodwill. The franchisor’s concept was built by the blood, sweat and tears of all those individuals, who did make decent money in the meantime, but were then basically terminated when their franchise agreement term ended.

Recently, there is an interesting company in the “Handy Man” sector which has a franchise agreement that states it may unilaterally buy back the franchisee’s business at any time after 2-years of operating. In the Franchisor’s option to purchase there is a mathematical formula for valuation of the Franchisee’s business that negate the value of any “goodwill” and allows the Franchisee to choose if he will see at “Fair Market Value” of assets (used equipment, office furniture) or twice the earnings before interest, taxes, and amortization (EBITA).

Why would a Franchise Buyer buy a franchise like that? I suppose there might be a few situations where it makes sense for instance, the Franchisee just needs a couple of years of income and believes they can build up a good “book” of business, and if it starts to go South, the Franchisor may buy him/her out and they can move on, less risk? But what if the Franchisor chooses not to buy and the business fails? What if the business succeeds wildly and the Franchisee is forced to sell-out a thriving and growing business?

If you think about it, it is a brilliant strategy for a Franchisor, have others build your business, take all the risks, and if they succeed, you terminate their franchise agreement instead of renewal, and if they fail, you simply let them fail, then sell that territory to a new franchisee, until one succeeds and then you just keep winning and building on the backs of others. As a franchisee buyer it may be wise to recognize such strategies and be weary of them, unless it serves your temporary purpose of a short term business and solid temporary cash flow based on your abilities and the Franchisor’s model. Think on this.

While cyber security is an important issue for boards, it has not always been top of mind. Because a major corporation like Equifax had a breach in its IT system, many companies are rethinking how to secure cyber security.

Boards around the world are examining the Equifax case to determine how to best secure their organizations valuable information stored in their IT systems. So who is responsible? Since the CEO has stepped down, it is apparent he was being held accountable. However, where was the board of directors?

In today’s world of cyberspace, corporate boards have to think about more than governance, CEO compensation and strategy.

As it stands, it is in the board’s best interest to ensure the company is not exposed to debilitating risks. Companies have workplace safety standards and sexual harassment policies to mitigate lawsuits. They even have disaster recovery plans in the event of natural disasters or occurrences like the World Trade Center plane crash. These plans and policies are in place to keep business running smoothly and perpetually. It protects customers and employees.

However, with sophisticated computer hackers around the world, it is no news that computer systems and valuable information can be breached and stolen. There are hackers who breach computer systems as a business. They ask for ransom in the amount of tens of millions of dollars. If it is not paid, they threaten to release the companies secure information, which sometimes could contain private email communication from top executives.

While many enterprises as large as Equifax may have disaster recovery plans for their physical operation, they may not have the same plan for cyber breach. The disaster recovery policies would include immediate action steps based on size of the breach, who made the breach, what information was taken, were company smart phones breached, what to communicate to employees, the public and shareholders as well as other important factors.

In some cases, it may make sense to inform the FBI. In other cases, it may be better to pay the ransom. The challenge with calling the FBI is that the hackers could be in countries like Russia. In Russia, the FBI may not pursue them. Why? Because the Russian government is always looking for good hackers. If the FBI exposes the hackers in Russia, the government may hire them, which can present long-term problems for the US. When it comes to paying ransom, it’s tricky. If you pay, they may hack you again as though you are an ATM machine. If you don’t pay, they may expose confidential information. These are also the kinds of challenges that directly involve the board.

What’s most important is that the board is talking about cyber security before there is a problem. There should be constant audits of the cyber security system to mitigate any risks. In addition, as a board, they should hold the CEO accountable for that security. Furthermore, there should be clear policies to guide the board and the executive team on how to handle the various moving parts in a delicate situation. Boards with disaster recovery plans and high accountability with the CEO are more likely to be forward thinking about cyber vulnerabilities and proactive about updating the security system.

How does your team perform? How do you rate it on a scale of 1 to 10 where 1 is poor and 10 excellent? Is it massively successful constantly delivering way past all expectations? Is it full of positively minded people working together to achieve challenging business goals? Is it autonomous, responding effectively to challenges and opportunities large and small?

If the answer to these questions is “yes”, congratulations, you can score a 10 and don’t need to read any more of this article. In fact, as you are likely to have plenty of time for high yield activities, give me a call to discuss how your team got there.

Sadly, this isn’t the case for most of us. Your team may not be a “10” but I doubt if it’s a “1” either. Hopefully you are somewhere on the path and have the right attitudes, values and approach develop your team into a “10”.

Empowerment is a key ingredient to the high performing team. If your team feels undervalued, lacking in authority and capability, frightened to make the slightest mistake it’s unlikely to be hitting the high notes. Perhaps there are some individuals that show real potential but others are negative and unproductive?

Are you creating the right conditions for success? Does the team have a clear understanding of what is required of them? Have you a vision of what success looks like? Are the goals you have set, or been set, shared and meaningful to all team members? Reward and fear motivation is common in business today. A common example is rewarding success with a bag of money and punishing failure with the sack. The trouble is we get used to this, we need more and more money to get the same level of motivation and become resilient to threats of the sack.

Internal motivation is far more lasting and effective. It needs more work, it needs you to really understand your people and what drives them. If you know this and use personal, meaningful goals your team will self-motivate. If you have linked their personal, meaningful goals to team and company goals you are well on the way to a successful team.

The whole team is raring to go, but have they the capability to execute? Are team members allowed to make decisions? Have you delegated effectively packaging the task with the necessary authority and resources? Effective delegation is important to team success and team growth. It is a wonderful growth tool for teams and individuals. It does, however need certain attitudes and process to succeed.

Flexibility is a good starting point. The way you do a task may not be the way a team member does. They can be innovative and bring unexpectedly good results given the opportunity. It’s worth letting people test out new ideas. Sometimes different is really good, just think of Amazon and Facebook.

How self-confident are you? Enough to release authority and responsibility to team members? Enough to heap praise publicly when they bring success? Lack of self-confidence and micromanagement are the enemy of productivity. Conquer them and you will become an indispensable profit and productivity generator both for yourself and your company.

Focus on results don’t strive for perfection. Perfect is no friend of productivity. Set standards that are right for the job and always be mindful of the Pareto principle. 80% of your results are going to come from 20% of activities. This means a lot of the work delegated will contribute relatively little to overall performance. It’s intelligent to accept less than perfect in relatively unimportant areas.

Taking credit for the work of others, not really listening to their ideas or working solo crush team morale and productivity. Some people believe effective leaders must always be in total control. They see this as the way “good bosses” should behave. Many bosses do behave this way but I question if they are good. It’s most certainly not the way a good leader behaves so, if that’s what you want to be I suggest you avoid this behaviour entirely.

Delegation develops employees into effective team members. Risk is inherent but you can balance it against the likely reward in terms of personal and team growth and overall performance. It’s also possible to limit risk by adopting a multi-level delegation process.

Tiffany is a bright, driven girl with her foot on the first rung of the marketing ladder. She is doing a great job creating very successful direct mail campaigns. She is eager for something new and looks like a good candidate for development. You have just the task and would like to delegate it to her. It’s running an event which will be a challenge for her but offers a great development opportunity.

A good first step is to her for an opinion. You might say “I’m thinking of doing things differently and wondered who you think might be able to handle this task, perhaps even you? This gives her the opportunity to express opinions but not feel forced to accept the task.

If Tiffany accepts, consider this approach. The first time the opportunity to run an event comes along you run it, let her watch you do it and ask questions. The second time let Tiffany do it with you assisting and helping out where needed. The third time she runs the event, but this time without your support unless absolutely needed, reporting at regular intervals. Subsequent times she always runs events unaided and only reports in exceptional circumstances.

One seemingly small point is very important for Tiffany’s confidence and status in the team. If she performs well, make the praise loud, long and public. If she needs coaching make it supportive, private and non-judgemental.

I hope this is useful to you and help you build your own high performance team.