Apartment Accommodation in Argentina

If you are planning a trip to Buenos Aires, one of the most important things to take into consideration is your lodging during your stay in the city. Today Buenos Aires has a wide selection of accommodation and furnished apartment rentals have become a popular choice.

While international known hotels have similar average rates in all big cities of the world, apartments rental rates in Buenos Aires offer great amenities with domestic rates, which makes it very attractive for the independent traveler.They find it more convenient and considerably less expensive, specially for long stays.

Renting an apartment is the most cost effective way of lodging, giving the traveler more independence in terms of time and of course much more privacy. In an apartment you can cook your own meals in a proper fully equipped kitchen, while enjoying homely comfort.

When traveling with the family there is no doubt that this is the best way to continue with the home routine, having lots space for each member, and more than one room if required. Many students also lower their accommodation costs sharing an apartment during their stay. Executives, tired of hotel rooms and restaurant meals prefer renting an apartment in a high quality building.

There is a wide selection of apartments in every neighborhood of Buenos Aires. All of the apartments are thought and design by their owners to provide the best facilities for the guests whichever their budget is. They are fully equipped and furnished, and include all the linen, crockery or anything you might need during your stay. They all come with cable TV, fridge, microwave oven and now many of them offer a weekly cleaning service and Internet connection.

There are also exclusive luxury apartments, with attractive design interiors, stylish furniture, and the latest entertainment equipment, many of them offer amenities such as swimming pool, tennis court, gym, sauna and maid service. Located in the best neighborhoods of Buenos Aires, such as Puerto Madero, Downtown , Recoleta, Palermo and Las Cañitas, they have nothing to envy a five star hotel suite.

Fortunately, today you can search for a short term rental apartment online before arriving to Buenos Aires. These sites will show you pictures of the apartments, have a complete property description, check the equipment and the availability calendar, locate it in a map and learn about its surroundings.

Weekly rates start at around USD 250 and the monthly rates at USD 550! All included.

Usually studios are for 2 guests and bigger apartments with one or two bedrooms are for 3 or more guests. Some apartments have lovely patios or terraces with barbecues where you can grill your own Argentine “asado”. This is definitely the best way to take better contact with the Buenos Aires way of life.

Every apartment is strategically located, close to commercial areas, touristic points, and universities, so if you come to Buenos Aires as a tourist, a student or a business executive there is surely a furnished apartment that will suit you best.

Land and Property Investing in a Rising Market

Argentina is one of the most varied and interesting places to be found on the globe. A melting pot of nationalities populated the country in the 19th century and they have left indelible marks on the country from the English Cricket Club at Buenos Aires, the Welsh in Patagonia, the Italian Chic and Parisian construction of the Capital city and the organizational structure taken from the Spanish.

As many people know, Argentina defaulted on its foreign debt in 2001 and one of the effects was that the banks were closed and people could not get access to their money. It was finally decided that the old order had to go, the politicians that had taken Argentina to this point and for once it wasn’t the military who took the action. New President Kirchner has steadied the ship despite the forced devaluation of the peso which previously traded at 1:1 with the dollar, is now at 3:1. Therefore life became a lot more expensive for Argentinians who earn in Pesos as everything from real estate through to cars became triple their previous price. Things that are priced in pesos remained the same apart from the relatively high inflation rate which is now being dealt with.

Investors therefore had and are having a field day. Suddenly there was a fire sale of properties because people couldn’t get their money from the banks and prime real estate was being sold off at bargain basement prices. Those who came in taking both the long and medium term view are currently enjoying increases in their investments of over 200% compared with the prices in 2001-2.

Buenos Aires real estate is booming with increase reported of up to 37% in the year to October 2006 and the rest of the country is enjoying the boom that the trickle down effect creates from Buenos Aires.

The Mendoza province is the huge wine growing area and is considered a paradise on Earth by some. Patagonia is enjoying a tourist boom to what they describe as a huge Lake District. Argentinians now take their beach holidays in Las Grutas where the warm waters lap up giving it a large advantage over other areas at these latitudes and Argentina shares part of the Iguazu Falls, the most spectacular waterfalls in the World probably which is now being developed for tourism.

The country is fantastic, the culture is a melting pot, part Italian, part Spanish in its majority but there is a part of Patagonia where Welsh is spoken by a whole community, the remnants of a business in cattle and sheep from many years ago (Even the place names are in Welsh)

The economy of the country is basically sound now that the old order and corruption have been eased out of power. It is based on land, lots of it, meat, wines, cash crops, and possibly most importantly oil. The area around Neuquen is a huge oil field meaning that petrol in Argentina is around 30p per litre (if you can afford a car which of course are priced in dollars)

Valencia Property S.L is offering a tract of land by the beach in Las Grutas in Rio Negro province. It is the perfect place to construct holiday villas or small hotels as demand is multiplying in the area year on year and looks to continue that way for the medium term future. This is the area that middle class Argentinians are flocking to in their droves for investment and holidays since they cannot now afford the USA. The plots we are selling are priced at between 12 and 13500 Euros and building on the plots will be relatively inexpensive too with a 100m2 house expected to be built for around 40000 Euros.

Business Cycles – The Stages of Business Growth

Business Cycles – The Stages of Business Growth

  • Initiation

There can be varied reasons for a business start-up but the main values in running the business are of those who are the founders. We can see that company exhibits the main skills of the founder in its spirits, for example, if the founder is an engineer, he will emphasize in production rather than sales and marketing which should not be neglected. Main efforts are centered on the acceptability of the product in the market. If the owner can provide the demands of business i.e. time, energy, and finances, he/she can move to the second stage. Otherwise, he/she will have to wind up their business as there is limited time for the company to stay at one stage. Here the main focus changes to establish the company and earn profits. With this financial push company will need to formalize the system and start record keeping, an unskilled manager can’t handle this all. After this, there will be demand for change in administration’s style because of increased activity in his business.

  • Growth

The moment a company moves forward to the expansion stage it should be able to earn a decent profit, but that profit will not go to the owner. This is because it will be invested in the business in order to assist in the capital demands of the company. It demands time for coordinating functional managerial activities; it demands complicated organizational structure mainly focusing on functional lines. Now research and development will be established in order to increase product range. At the start, it will be on a smaller scale because of lack of capital. If management continues changing its environment, the company can stay at this stage for some time. In many cases, owners sell their business at this stage for substantial benefits. The increase of new markets and product will demand more finances. This stage faces larger competitors who deal the situation by putting stress on emerging firm; this stress can be in the form of very low prices as well. At this stage over trading is the biggest threat if not handled properly it can lead the business to demise. As the company grows it need to extend geographical trading and distribution, so ‘supervised supervision’ will be required at this stage. If new competitors enter the market and the owner wants to maintain his shares, he will have to put more capital by himself or attract some partners.

  • Expansion

This stage demands proper management reports, budget control, and dispersed authority, along with a formal accounting system. Basic adaptation at this stage will be to systemic administrative roles which are keys to survival through this stage. The expansion stage demands stable long term funds which will be important and if there is not plan for partners then this stage must be considered right now. Although retained earnings are major forms of funds but dividends are the special attraction to the investors; at this stage these are inevitable. Now company’s track record will help in gaining long term loans but the company will have to give security in the form of assets.

  • Maturity

At this stage main issues are about expense control, search for growth opportunities and productivity. The direction of authority can be towards functional lines or it is reorganized with production lines. As there is severe price competition, therefore, productions department should be the center of focus and authorities should emphasize on innovative moves towards betterment.

Now basic investments are in sales and marketing struggles and maintenance and plant up gradation. The company grows up to a level that income is sufficient to tackle this but occasionally more long term load prove to be a support. At this level firm may limit its operations or move on, normally acquisition in order to become a large corporation.

Whatever the situation, managers are pressured by shareholders to safeguard the future of the firm. However, the time of great trial falls to the founder. He built his business with great effort and sacrifices, and now he is asked to give it away.

Innovating The Business Product Quality

There are a large number of products available today. The first and foremost thing which comes to our mind, as a customer, is the quality of a product which we would like to purchase. We will be going through some tips which could be implemented as a producer to produce the best quality product in the market.

Keep it Simple – Producer’s creation should be such that it appeals to the customers by its simplicity and ease of use or handling. Customers do not want a product to be complicated or difficult to use. Some products get rejected even after getting shortlisted by the customer. This happens during a trial session.

  • Tryout the product yourself

Think about the situation where you yourself are not satisfied with the product. It is hence, the most important and ignored part that producers should mind while trying to improve the quality of their product. The producer should indeed be pleased with the quality of his produce. Sometimes quality control is not enough.

  • Product needs to be Unique

Everyone craves to be different; similarly, everyone also want their products to be different from others. As a producer your vision should be to provide variety to your customer. Variety can be of colors, shapes, sizes and whatnot!

  • Never Target a particular group

A product can be meant for a particular group of people when produced, but as it comes out in the stores, there can be different types of buyers depending on their personal requirements. People can buy a product for their friends or family, for gifting it to somebody, or simply for any use other than expected!

Focus on the product’s Usefulness

Even if your product is of different use for each customer, but for improving your product quality, you need to focus on how your product can be of a better use for the general customer base. A person by and large buys those products which are more worthwhile.

  • Avoid Comparing your product

Most of the producers compare their product with those of their competitors’. Comparisons mostly lead to producing similar attributes as others. Customer tends to gets confused when he comes across such a situation where he has to choose between two similar products. Especially when he is out to buy a product for the very first time.

Always remember the rule of customer satisfaction and to promptly redress their grievances. Producing good quality product can be a challenging task, but maintaining and improving the quality at regular intervals of time can be even more challenging. As a producer, one needs to have that zeal for delivering a great performing product on a regular basis.

Start-up Restaurant With No Money

For some, owning a restaurant is a dream come true. Though restaurants are tons of work, they can also offer immediate gratification for those that love the work. Starting a restaurant is hard enough if you have the money to open it in the first place. But for those that have no money to back it up, the task at hand can take a little bit of creativity and tons of good hard work.

Start a Restaurant with No Money

Write a business plan. The plan should include the amount of money that you’ll need to make weekly, monthly and yearly. It should include your overhead, or what it costs to run the restaurant. This includes paying staff, rent, utilities, cost of food and advertising.

Apply for a small business loan. Use the information that you gathered from writing the business plan to apply for enough money. Go to a bank with which you have done business in the past. Take time to fill out all the paperwork and include all the information requested. You should already have be knowledgeable of your income in order to fill out the forms.

Approach friends and family who you think might be interested in helping you. Present them with your business plan. Assign an amount of interest that you are willing to pay for the loan.

Approach a wealthy friend to be your partner in the business. Tell him that when the restaurant gets off the ground you’ll pay him a certain amount in order to become a partner in the business.

Advertise cheaply. Once you have established loans to open the restaurant, it’s time to advertise–and the cheapest way to do that is online. Build a website by either enlisting the help of a website-designing friend or by building your own using inexpensive website design software. Start a free blog about the restaurant. Send out specials about your restaurant via email throughout the week. Use Facebook, MySpace and Twitter to advertise your restaurant.

Starting a Costume Rental Business

If you’re looking for a great business idea you may want to start a costume rental shop. This type of business rents costumes to individuals and community groups for special events, performances, holidays and festivals. While you will need a small amount of start-up financing to start a costume rental business, you will find that this type of company can become profitable very quickly. Best of all, this type of business can be fun for the right person, such a one who enjoys working in the entertainment or hospitality industry.

Research what type of costumes are needed in your area. Look to local events calendars and community organizations to see what type of costumes you could provide. For example, if your town hosts an annual Renaissance Fair or Formal Gala, you could market your business to patrons of these events.

Find a location. Most people won’t feel comfortable renting costumes from your house. To make your business look professional, rent a small storefront. Look for an area that can support costume rental fees. Make sure your shop has plenty of foot traffic or access to parking to make it a convenient place for customers to shop.

Purchase a supply of costumes from wholesale manufacturers. Start with the basics, like gorilla suits, clown costumes, Santa Claus outfits and the like. Add more specialized suits as demand becomes apparent.

Consider making some of your own costumes or adding to those you purchase to make them unique. This could save you money and also help your shop stand out. If you can’t sew, find a seamstress who can translate your ideas to cloth.

Add a selection of wigs, shoes and theatrical makeup to your store. Customers will purchase these items outright, adding to your bottom line.

Market your business to theatrical groups, community organizations and the public. Set up booths at area fairs and special events to let those who are most interested in costumes know about your new business.

Food Vendor Business

Have you ever dreamed of starting your own food-selling business? You can accomplish your goal by setting up a food vendor cart or table outdoors or at indoor special events. This way you will save money on overhead while sharing your culinary skills with the people in your community.

Purchase supplies. You can find discounted food items at local wholesale clubs like Costco or BJs, or buy in bulk at meat packing districts in your town. Don’t forget to purchase plenty of condiments, cooking oil, seasonings, drinks and eating supplies for your customers, including forks, knives, spoons, handy wipes, cups and napkins.

Go to your local courthouse or town administration building and apply for a food vending permit. You cannot sell your food out on the street or to the general public without a permit. The only exception is when you are on your own property or at an approved event. If your state has a sales tax, you are required to collect sales tax on your food sales as well, so you will be required to register as a business so the state can collect sales tax from you. This is a very important step—if you’re caught selling food without a permit you may face hefty fines and possibly have your food and equipment confiscated.

Purchase a vending cart or table. Consider how you will transport your cart when you’re making this choice. Buy a food vending cart with wheels and a trailer hookup so you can attach it to your van or truck and haul it away at the end of a selling day. You can also just buy four or more folding tables to set up in a square if you will be vending food at a festival or fair.

Purchase additional equipment that you will need to cook and heat up food, including propane tanks, pots and pans, grills and utensils.

Design a large colorful poster with your business name, logo, phone number and motto, and hang it on your food cart. Use a large banner sign if you’ll be setting up a food table. Create an easy to read price list for your customers that shows all the cooked food you have available for sale. Your price list can be your poster—just include the name of your business at the top.

Enlist help. Hire one or two more people to help you cook food, handle customers and deal with money. It’s almost impossible to take care of all of these duties on your own.

Purchase a cash register and/or a safe to store money received while vending your food. Some food vendors choose to keep cash on their person rather than storing it in a register. Sign up for a merchant account if you want to give customers the option of using a credit card; there are cell phone merchant accounts available that will allow you to process a credit card using your cellular phone.

Pick a location. If outdoors, this will be one of the most difficult steps, because there is usually a lot of competition in high-traffic outdoor vending locations for spots to sell food. Scour popular areas in your town to find ideal locations for your food vending cart or table. Bring your list of locations to your town administration building to ask if the locations are OK for setting up a vending station. Scan the events listings in your towns and call coordinators to ask about vending fees for each event.

Pele Fails To See World Cup Match Due To Massive Gridlock In Sao Paulo

With another world cup looming on the horizon the debate as to who is the greatest soccer player of all time has heated up again.

Each generation has had its own “great”, so we had Puskas (Hungary) in the 1950’s, Pele (Brazil) in the 1960’s, Maradona (Argentina) in the 1980’s and now we have Messi (Argentina).

In my opinion, the debate so far has failed to focus on one important factor which is that in deciding who is the greatest it is not sufficient to look at who could play the game well but you also have to look at what they achieved. The measure of greatness is not only how you play but largely what you achieve. Lots of players were excellent but never achieved anything or set any records.

Comparing players with each other is largely a matter of opinion which is always open to argument and counter-argument. Also, opinions are always laced with speculation and value-judgments and each generation claims ownership of the greatest.

On the other hand, the question of achievements and records are a matter of fact and is not open to argument or contradiction. You are entitled to your opinion but not your own facts. It is from these facts that one can decide who is the greatest.

For the purpose of the ‘who is the greatest?’ debate it is necessary to look at players across generation lines and match up their achievements against each other and compare them.

PELE
When you look at the record of achievements of one player, he will never be equaled and all great soccer players are measured against the Brazilian who once made the world stop to watch his mesmerizing play.

His name is Edison Arantes do Nascimento (Pele). He was born in 1940 in Tres Coracoes, Minas Gerais, Brazil. He grew up in poverty and could not afford a soccer ball so he would use a sock stuffed with newspaper and tied with a string or grapefruit to practice his skills (Pele Biography -Soccer Maniak, by Armin Serdarevic).

A look at Pele’s remarkable record of achievements will not end the debate about the greatest but should leave no doubt that Pele’s status as the King of soccer is unchallenged.

In (Pele Biography etc.), his records are first highlighted and then his domestic and international achievements are listed as follows:-

PELE’S ACHIEVEMENTS

1. Pele scored his first international goal in his first match against Argentina at the Maracana stadium on July 7, 1957 at the age of 16 to become the youngest player to score in international soccer.
2. In his first World Cup game against the USSR in 1958 he became the youngest player to play in the World Cup at 17 and with his goal against Wales the youngest player to score a goal during a World Cup.
3. In the semi-final against France in 1958 he became the youngest player to score a hat-trick (3 goals in one match) and the youngest player to play in the World Cup final match.
4. In the final he scored 2 goals, one of which was selected as one of the best goals in the history of the World Cup. He lobbed the ball over the defender and then followed up with a volley shot and the ball ended up in the back of the net.
5. He finished the tournament tied for second place in most goals scored (6) in 4 matches and was named young player of the tournament. He won the Silver Ball as the second best player behind Didi (another Brazilian).
6. In the 1970 World Cup he was named Player of the tournament.
7. Pele is considered by FIFA as the most prolific scorer in history with 1281 goals in 1363 matches in all competitions.
8. He scored in two different World Cup finals.
9. After the 1958 World Cup he was declared by the Brazilian government an “official national treasure” to ward off offers from European clubs and prevent him from being transferred out of the country.
10. Which other player could cause the Nigerian Civil War in 1967 to be put on a 48 hour ceasefire so that they could watch him play an exhibition game in Lagos?

INDIVIDUAL ACHIEVEMENTS

1) Achievements with Santos- Copa Libertadores (twice), Campeonato Paulista (10 times), Taça Brazil (5 times), Torneio Roberto Gomes Pedrosa (once), Torneio Rio-São Paulo ( 4 times), Intercontinental Cup (twice) and Recopa Intercontinental: (once).
2) Achievements with New York Cosmos- North American Soccer League, Soccer Bowl (once).

INTERNATIONAL ACHIEVEMENTS WITH BRAZIL

• Roca Cup- (twice) and FIFA World Cup (three times).

INDIVIDUAL ACHIEVEMENTS

1) Santos – Copa Libertadores top scorer: (once) and Campeonato Paulista top scorer: (11 times).

2) Brazil National Team:-

• Copa América top scorer: 1959;
• BBC Sports Personality of the Year Overseas Personality Winner: 1970;
• FIFA World Cup (Best Young Player) Winner: 1958-;
• FIFA World Cup Silver Boot: 1958;
• FIFA World Cup Silver Ball: 1958;
• FIFA World Cup Golden Ball (Best Player) Winner: 1970;
• Athlete of the Century, elected by world wide journalists, poll by French daily L’Equipe: 1981;
• South American Footballer of the Year: 1973;
• Inducted into the American National Soccer Hall of Fame in 1993;
• Knight Commander of the British Empire: 1997;
• In 1989 DPR Korea issued a postage stamp depicting Pelé;
• Athlete of the Century, by Reuters News Agency: 1999;
• Athlete of the Century, elected by International Olympic Committee: 1999;
• UNICEF Football Player of the Century: 1999;
• TIME One of the 100 Most Important People of the 20th Century: 1999;
• FIFA Player of the Century: 2000 (shared with Maradona);
• Football Player of the Century, elected by France Football’s Golden Ball Winners: 1999;
• Football Player of the Century, by IFFHS International Federation of Football History and Statistics: 1999;
• South America Football Player of the Century, by IFFHS International Federation of Football History and Statistics: 1999;
• Laureus World Sports Awards Lifetime Achievement Award from South African President Nelson Mandela: 2000.

It was not always plain sailing for Pele. He missed most of the 1962 World Cup through injury. And being the best player in the world was not without its risks.

In the1966 World Cup in England, with Brazil poised to win their third consecutive World Cup including their second on European soil, Pele’s pre-eminence in world soccer did not go unnoticed. To his opponents he had to be stopped even by foul means and so he was at the end of some of the most brutal tackles ever seen in the World Cup by Bulgaria and Portugal. He got no protection from the referees and no one was red-carded for hacking him down.

But the objective was achieved as Pele missed most of Brazil’s matches and Brazil got eliminated early. After the tournament Pele said that he would never play in the World Cup again.

He did play again and eventually retired in 1977 and since then he has been a worldwide ambassador for soccer and a leading contributor to charity all over the world.

In order to put Pele’s playing career (1956-1977) in its proper perspective it is useful to match it against the achievements of his two main rivals for greatest player, Maradona (1976-1997) and Messi (2004-present) and compare the results.

Sportsmail gathered the facts and put them together a 3 way comparison (see Mail Online- Magic Messi stakes his claim to be the greatest ever but is he better than Pele and Maradona? by Gerard Brand, March 13, 2013).

THE ULTIMATE COMPARISON: MESSI, MARADONA AND PELE

The results were:-
1. Pele romps both in average goals per game (0.94) to Messi (0.69) and Maradona (0.52).
2. As regards international caps (goals), Pele 92 (77) has more than twice Maradona’s goals in almost the same amount of games 91 (34) while Messi 77 (31) fares better than his compatriot but is a long way behind Pele.
3. Pele has 12 World Cup goals in 14 games while Maradona only has 8 goals in much more games (21) with Messi is far behind with only 1 goal in 8 games.
4. Messi has the same amount of major honors (10) as Pele but Pele has three World Cups and Messi has none. Maradona has the least amount of major honors (6) but has one World Cup.

Messi is only twenty five and still playing and the question is whether he will ever be able to beat Pele’s records. The answer seems to be no. Even if he catches Pele’s international goals it will take him much more games and his chances of winning three World Cups trophies are nil since they are only played every four years.

Like every other sport, the circumstances and conditions of soccer have improved from generation to generation. For example, today’s players wear lighter boots, are better trained and have better diets. But despite these improvements, no one has been able to match let alone surpass Pele’s record of achievements which testifies to the enormity of his success.

It is for this reason that I think Pele is the greatest of all time.

Football Shirts Designs For 2012 – the Year of Euro Cup

Nowadays Football shirts are very synonymous with the sport and are worn by fans all over the world when their team plays. They give fans a sense of attachment to their favorite club or national teams and gives them pride and honor to wear especially if theirs is a top ranked team. With football being the most popular sport on the planet, there are a lot of retail sales of football shirts yearly. This is made even greater if there is a big football event happening that year like the world cup. In 2012, there will be the Euro cup hosted by Poland and Ukraine and football shirts designs for 2012 will be centered on this major competition that takes place every four years in between word cups. It pits Europe’s best teams amongst each other and the competition is widely followed. The football shirt designs for 2012 will basically be centered on this event especially for the participating national teams whose fans will be dressing up in their team’s kit jerseys. For other countries whose teams will not be participating, their spectators will be in custom made football shirt designs for 2012 with the Euro 2012 logo or mascot on them. The Euro 2012 business will provide big business for football shirt manufacturers and retailers and stores in the host countries will have booming business selling football shirts designs for 2012. The participating national teams are already known and their jerseys are in mass production as the preparations for the competition get underway. The competitions for the best football shirt by manufactures will be intense as huge sales are expected for the new football jerseys. Some of the top brands that will be in the race to clinch the best football shirts designs for 2012 are the likes of Nike, Adidas, Puma and Umbro. Each company has its fair share of national teams to design shirts for and it will be stiff competition for them to come up with a design that will upstage the other competitors in the football shirt market. Since the teams in the Euro cup are fewer than the world cup, sales will not hit similar volumes but are expected to be quite high. There are also many teams which are expected to dominate shirt sales due to their popularity and ranking in the competition. These are like 2008 champions Spain, France, Italy, Holland, England and Germany. The team that unexpectedly performs well in the competition will also see an increase in the sale of its jersey as it wins over more fans. Apart from designs of football shirts for the Euro 2012 competition, there will also be designs of the training kit accessories that have gained popularity over the years. The football shirts designs for 2012 however remain the main source of revenue with fans itching to buy the home and away jerseys for their favorite team. It will be a great competition full of colorful and lively fans adorning their national team’s shirts.

Football Legend in Trouble Just Before Euro 2012

Just before Euro 2012 the European football Championships Liverpool FC got into the trouble. Even big, rich and famous football clubs with its fantastic atmosphere and brilliant training staff sometimes get troubles. Stock markets are much more important than sport spirit nowadays. Football clubs like Barcelona, Juventus and Chelsea are significant examples. Recently, another legendary English football club has unlucky joined this group. It’s Liverpool FC. Moreover, they were dethroned by Manchester City from English gold 4. Last season, former member of greatest English football clubs couldn’t even find place in Premier League’s top 4. Today Manchester City and Tottenham Hot Spurs are even better than Liverpool. Many football fans have doubts about selling club to the new owners Tom Hicks and George Gillet from United States few years ago. And unfortunately, they were right. Today, it is clear that the club falls into the crisis. In this football season 2011 / 2012 everybody was aware that the Reds will have a lot of determination to secure a place in the European Cup known as Champions League. To achieve this goal Liverpool have to find at least in the top 4 in English Football Premier League. In the previous season Liverpool was 5th and it was very lucky. They’ve qualified to Europa League second after Champions League European football competition. Two season ago, it seemed that Liverpool FC will fight only for major trophies, because they made the most expensive transfers in their football club history. They’ve hired Rafael Benitez as a coach and bought Fernando Torres and Ryan Babel. Even with them Liverpool still have problems. The Spanish coach couldn’t help team. After they prestigious winning against AC Milan in Uefa Cup few years ago they have nothing achieved. Moreover there were speculations that they win that final with a little of help and mafia was involved in this game. You probably remember this football match. Liverpool was loosing 1:4 up to the first half. After the break the situation suddenly changed and there were 4:4 at the final wistle. At the end they have won in the penalties due to brilliant defends of Liverpool goalkeeper Jerzy Dudek and his “Dudek dance”. But as I write earlier. It was the end of trophies. After two years Liverpool fans and supporters demanded Spanish coach resignation. And perhaps there would be nothing extraordinary in this, because always in moments of crisis responsibility falls on the coach but Benitez have great trust of the American club owners who extended the contract for a further two years. In the official statement there were written : “Rafa is under contract for a further two years, we support him and we have full confidence in the team under his leadership.” However it was happened after a fruitful season, capped by promotion of the club to Champions League. But after failure in the Premier League relations between the coach and American owners of the club radically changed. Buying of expensive players haven’t brought any results. Atmosphere between football fans, coach and owners were awful. Fans started to boycott games at Anfield Road. There were many critical voices about American businessmen. Finally club hired new manager Kenny Daglish former Liverpool football legend. In this season 2011 / 2012 Liverpool play the same. Looking at the Premier League table changes didn’t brought anything. But wait a minute. There is light in the tunnel. Liverpool advance to the final of English Carling League Cup.